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How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time Taschenbuch – 4. September 2014

Englisch Ausgabe von George Berkowski (Autor)

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THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS

'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)

'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

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480 Seiten
Sprache

Englisch
Herausgeber

Piatkus
Erscheinungstermin

4. September 2014
Abmessungen

15.24 x 3.3 x 23.5 cm
ISBN-10

9780349401379
ISBN-13

978-0349401379

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Produktbeschreibungen

Pressestimmen

A practical guide on how to start your mobile app company. A must read for anyone who wants to start a mobile app business ― Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)

The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must read for anyone who wants to know what it takes to build an app into a successful business ― Hugo Barra, VP, Xiaomi (and former VP Android Product Management, Google)

George Berkowski knows from the front line how to build fast-scaling digital businesses. Don't start one of your own without taking his advice ― David Rowan, Editor, Wired magazine

A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app ― Michael Acton Smith, Founder and CEO, Mind Candy

George has combined his own experience at Hailo with a thoughtful study of the iconic mobile companies of this era to provide a helpful guide to entrepreneurs and investors trying to understand the emerging mobile economy ― Adam Valkin, General Partner at General Catalyst Partners

I loved this book. It provides an entertaining and rigorous yet very practical guide to success in the brave new world of mobile technology. I will never look at apps the same way again ― Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and author of Disciplined Entrepreneurship: 24 Steps to a Successful Startup

Werbetext

An accessible, step-by-step guide to building an app-based business - now revised and updated

Buchrückseite

DISCOVER THE SECRETS OF THE MOST SUCCESSFUL ENTREPRENEURS OF OUR TIME

The phenomenal popularity of apps has presented possibly the biggest opportunity in history.

In HOW TO BUILD A BILLION DOLLAR APP, serial tech entrepreneur George Berkowski reveals the inside stories of the apps that have made it billion-dollar big to show you what it takes to create your own spectacularly successful mobile business.

If you want to understand how to build the next WHATSAPP, SNAPCHAT, CANDY CRUSH, INSTAGRAM or UBER you need to read this book.

'George Berkowski knows from the front line how to build fast-scaling digital businesses. Don't start one of your own without taking his advice'
DAVID ROWAN, EDITOR, WIRED MAGAZINE

'A rollicking yet rigorously detailed ride through the process of creating a breakthrough app-based business'
JEFFREY F. RAYPORT, HARVARD BUSINESS SCHOOL

'The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must-read for anyone who wants to know what it takes to build an app into a successful business'
HUGO BARRA, VP, XIAOMI AND FORMER VP, ANDROID PRODUCT MANAGEMENT, GOOGLE

'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app'
MICHAEL ACTON SMITH, FOUNDER MIND CANDY (maker of Moshi Monsters)

@georgeberkowski
mybilliondollarapp.com

Über den Autor und weitere Mitwirkende

George Berkowski is a serial entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the Ecole Superieure de Commerce de Paris. He was Chairman of MIT's Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley.

Produktinformation

ASIN ‏ : ‎ 0349401373
Herausgeber ‏ : ‎ Piatkus; 0 Edition (4. September 2014)
Sprache ‏ : ‎ Englisch
Taschenbuch ‏ : ‎ 480 Seiten
ISBN-10 ‏ : ‎ 9780349401379
ISBN-13 ‏ : ‎ 978-0349401379
Abmessungen ‏ : ‎ 15.24 x 3.3 x 23.5 cm

Amazon Bestseller-Rang: Nr. 510.939 in Bücher (Siehe Top 100 in Bücher)
- Nr. 477 in Handel
- Nr. 523 in Informationstechnik für Ingenieure (Bücher)
- Nr. 534 in Existenzgründung im Internet

Kundenrezensionen:
789 Sternebewertungen

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George Berkowski

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Wilfried Andexer
Great and informative book
Bewertet in Deutschland am 30. August 2017
Verifizierter Kauf

Really a must read for all start ups (not only app focused) as it gives many insight into Marketing, Product management, fund raising etc. The title might be a little misleading but George is actually only telling his story (and he did build a billion dollar app) and sharing his experience.

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Faris
Practical Book
Bewertet in Deutschland am 26. Januar 2019
Verifizierter Kauf
A practical book for anyone thinking of making an app

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Wade Danielson
Incredible book for multiple levels of App Builders
Bewertet in den USA am4. September 2014
Verifizierter Kauf

George really wanted for the reader to have a view from the inside of both the experienced entrepreneur and first time entrepreneur. He recounts the stories of a lot of people he knows and the businesses they’ve gone through. Then he spends some time talking about mobile genetics and why is it that mobile presents the most exciting opportunities now. At the end of the first part he goes into what makes an idea a billion dollar idea. George takes the reader through a variety of different frameworks like the human universals and how the apps actually tap in to these universals.
The second part of the book is called The Journey and that’s where George explains the different steps of building a billion dollar app and how a variety of different companies have done it such as Instagram, Snapchat and others. He analyzes how they went through the step by step growth. After that he talks about the ten million dollar app and the key idea is achieving what’s called product market fit and thats where he thinks a lot of apps trip up. It gets into the practicalities, the exercises and operational bits that you need in order to achieve product market fit.
Step three is about the hundred million dollar app and not very many companies get to this realm. This is about how to not only earn revenue but also profit. If you make it through that step the author takes you through the five hundred million dollar app stage which is scaling your business. It’s taking something that is profitable and how to sink some deep roots and make it work internationally.
The last section of the book is about the billion dollar app. A huge part of this section is advice from billion dollar CEO’s and how to manage this kind of organization on a billion dollar scale. The message I want to communicate is it’s about the passion, building a great company and adding value. If you can get the perfect intersection of all these things, you have a good chance of building a successful and spectacular business.

George Berkowski hit a home run with this book. We had the opportunity to interview him on this book so if you would like more information you can check out The Entrepreneurs Library episode 37.

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Paolo Martines
Se avete a che fare con le app leggetelo
Bewertet in Italien am 14. Dezember 2017
Verifizierter Kauf
Lui ha lavorato su Hailo, app che mette insieme domanda e offerta tra taxi e utenti. Importante leggerlo per chi come me lavora sul prodotto digitale con ottimi spunti di lavoro.

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AMZ
Great read
Bewertet in Indien am 4. Juli 2020
Verifizierter Kauf
This is the most comprehensive approach to launch an app. If you do really have an app with good product market fit, this book will take you off to a different stratosphere altogether.

Thanks George Berkowski!

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The Financial Confidence Coach
Informative and inspiring read
Bewertet in Kanada am 29. März 2023
Verifizierter Kauf
A comprehensive guide to building a successful app-based business. The author, George Berkowski, provides practical and actionable advice on how to develop an app and how to build a business around it. The book offers a step-by-step approach and covers all aspects of building a successful app, from idea generation to marketing and scaling. The writing style is engaging and the examples provided are insightful. I highly recommend this book to anyone interested in developing an app or building a business around an existing one.

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Rafael
Outdated not relevant its a waste of time and money. His book should be called how to ask for money
Bewertet in Mexiko am 21. August 2021
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Really bad book

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